Internal Marketing
for your business
Whenever someone comes in contact with our business by phone or in person it is vitally important to convey a professional image. The methods we use to convey this message is called Internal Marketing.
Technology today gives us the ability to inform, educate and motivate people about the products and services we offer. This can be done in a variety of different ways including on hold marketing and the use of multi-media.
SOH Productions has been nationally recognized as the leading provider of on hold marketing services since its founding in 1989. We create customized productions about your products and services to be played to each caller to your business that is placed “on hold”. This medium of Internal Marketing is a powerful one. Callers will remain on hold 40% longer if they have something to listen to. An on hold production reduces caller abandonment. The most important fact is that 17-24% of callers will inquire about what they learn about while they are “on hold”. It’s a captive audience. Seize the moment and the time to educate your callers so they can be sold on hold.
